What is an R-Value?
R-Value is the resistance to CONDUCTIVE heat flow. Conduction is only 3-7% of total heat loss. Mass insulations only deal effectively with conduction.

Does R-Value have any effect on Infrared heat?
NO Most mass type insulations absorb Infrared like a sponge and store it like a battery, allowing it to escape where we don’t want it.

Does R-Value have any effect on convective heat loss?
Some. With recent studies by Oak Ridge National Laboratories, they have found the colder your attic gets the more heat loss you have through convective currents. R-Values were found to be reduced by as much as 50% in the winter.

What about Moisture?
Most mass insulations absorbs moisture, especially in the winter when warm moist convective currents find a cold surface. Once this occurs, the R-Values drop tremendously and in extreme cases the insulation must be removed.

- Significantly reduces cost of installation
- Light-Weight
- Maintains consistent System R-Values
- Stops 97% of radiant energy transfer
- Saves money on heating and cooling
- Increased comfort levels
- Requires no gloves or breathing gear
- Clean and non-toxic
- Superior water vapor retarder
- Will not harm people, animals or plants
- Helps control condensation
- Resists mold, mildew, most insects
- Excellent fire rating
- Does not attract birds